By Lilian Diep
Tuesday, Dec. 3rd, 2019
When two spheres of the produce world collide, it can be a great thing. Especially if those spheres are Brighter Bites and The Produce Moms® (TPM). The relationship first began when TPM interviewed with Lisa Helfman, Founder of Brighter Bites. And it seems like the nonprofit couldn’t stay away and made another appearance on the sensational produce blog’s 75th podcast episode, this time to unveil a new partnership. Lori Taylor, CEO and Founder of The Produce Moms, interviewed Rich Dachman, CEO of Brighter Bites, to discuss the focus and importance of the partnership from the perspective of both organizations.
“When I heard about Brighter Bites and met Lisa, I was immediately drawn to the great work Brighter Bites is doing. The mantra and ethos of Brighter Bites is creating communities of health through fresh food, and I love that!” stated Taylor. “I’m so enthusiastic to align with Brighter Bites, support their organization, and help leverage TPM’s platform to better advance the program, and inform more folks about this amazing work they’re doing.”
According to a press release, Taylor started The Produce Moms in 2012 as an idea and blog with a mission to get Americans to eat more fruits and vegetables. TPM has evolved into a global community of more than 1.4 million users in all 50 states and over 30 countries, nearly 100 brand partnerships with grocers and suppliers, a North American relationship with Nickelodeon and Viacom, and a national partnership with Kroger.
“As TPM has grown, we wanted to make sure we were giving back, and I feel like the most important thing we can do right now is support Brighter Bites,” Taylor continued. “We can see their model working! Brighter Bites is unique in the fact that they have the data to show that the program is working. Two years after participating in the program, an average Brighter Bites family consumes 19 additional servings of fresh fruits and vegetables per week, and they aren’t even receiving the free produce anymore!”
Since its inception in 2012, Brighter Bites has delivered over 25 million pounds of fresh produce to school children and their families in six cities around the U.S., with another three to four cities coming on line in the next two years.
“Exposure means everything to us in our efforts to expand. Our strategic alliance with The Produce Moms allows us to tap into an established platform with the wide produce industry and consumer audience cultivated by Lori and the TPM team. We recognize the importance of having The Produce Moms army behind us as we continue to build!” Dachman complimented in the press release. “Instead of competing with each other, let’s join forces to promote healthy eating and snacking through increased consumption of fresh fruits and vegetables.”
Check out TPM’s 75th episode with Rich Dachman for more on their latest partnership. And keep reading ANUK for more exciting developments in the produce industry.
This article was originally published by AndNowUKnow, which you can view here.