News Type: Program Highlights

Blue Cross and Blue Shield of Texas Include Brighter Bites in Healthy Kids, Healthy Families Grant

Funding will support programs addressing the COVID-19 pandemic, wellness and social determinants of health across Texas

RICHARDSON, Texas, Dec. 10, 2020 /PRNewswire/ — With a focus on targeting the socio-economic and social determinants of health impacts associated with the COVID-19 pandemic, Blue Cross and Blue Shield of Texas (BCBSTX) announced today the awarding of $1.8 million in Healthy Kids, Healthy Families® grants to 28 community-based organizations statewide.

The 2021 HKHF grantees were selected following an extensive evaluation process. And while the primary focus of the HKHF program has not changed, the COVID-19 pandemic and unrest associated with social justice initiatives in the Unites states reinforces BCBSTX’s focus on health equity and its core purpose to stand with its members and the communities in sickness and health.

“This year’s grant process was especially important given the implications of the COVID-19 pandemic,” said Sheena Payne, BCBSTX’s director of Community Investments. “So, we are happy to award these grants that will support and nurture meaningful and transformational projects across Texas. Strategically, it is also important that we continue to aid community-based organizations that are directly supporting children and families who have been impacted by the health, economic, and social implications of this pandemic.”

Since its inception in 2011, the investment strategy of the HKHF program has been predicted on four key-pillars – diseases prevention and management, nutrition, physical activity and safe environments.

 

However, the 2021 HKHF grant cycle called for an emphasis on programs that create measurable results to address the current public health pandemic and social factors exacerbating health inequalities and social determinants of health such as lack of housing, food deserts, education and jobs and mental health.

Towards that goal, the 2021 Healthy Kids, Healthy Families® grantees are:

Nine years ago, the HKHF program started as a three-year initiative designed to improve the health and wellness of at least one million children through community investments. The program was extended as BCBSTX’s ongoing commitment to the health and well-being of children and families in Texas. The HKHF program has impacted the lives of millions of Texas children and families through the more than $14 million in grants awarded by BCBSTX to community organizations statewide.

About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas (BCBSTX) – the only statewide, customer-owned health insurer in Texas – is the largest provider of health benefits in the state, working with nearly 80,000 physicians and healthcare practitioners, and 500 hospitals to serve more than 6 million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (HCSC) (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma and New Mexico), the country’s largest customer-owned health insurer. Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.

Sunset Rocks Raises over $200,000 for Brighter Bites

Sunset® Rocks, a virtual music concert which took place during this year’s Produce Marketing Association Fresh Summit, donated all of its proceeds to Brighter Bites. Over 2,000 individuals watched the program and a record $200,000 was raised, making this event Brighter Bites’ most successful single-day fundraiser since its founding in 2012. And Now U Know and Perishable News both covered the event.

Brighter Bites, Good Foods Team Up to Sack Hunger

Brighter Bites Partners With Good Foods to “Sack Hunger”

October 15, 2020

For Immediate Release

PLEASANT PRAIRIE, Wis. – In an effort to help provide fresh foods and resources to the Brighter Bites organization, Good Foods™ is teaming up with the University of Arkansas, University of Minnesota and University of Wisconsin-Madison football programs to “Sack Hunger”.

During the 2020 college football season, Good Foods will contribute to Brighter Bites for each sack made by the Arkansas Razorbacks, Minnesota Gophers and Wisconsin Badgers throughout each game. Good Foods intends to drive broader awareness to Brighter Bites by partnering with these three programs in a “Sack Hunger” campaign to assist in generating much-needed funds to the organization dedicated to providing nutritious fresh food to those in need.

“We couldn’t have asked for a more generous or reputable organization to partner with,” said Good Foods’ charitable board chairwoman, Heather Penn. “Brighter Bites perfectly aligns with our mission and values as a family-owned business to encourage and create accessibility of good food for people in need.”

The “Sack Hunger” campaign with Good Foods is overseen by Learfield IMG College, the athletics multimedia rightsholder for Arkansas, Minnesota and Wisconsin. Fans at the respective universities will notice visibility for the campaign through game radio broadcasts, social media messaging and in-venue presence, managed by Learfield IMG College’s local teams (Arkansas Sports Properties, Gopher Sports Properties and Badger Sports Properties).

Good Foods, the better-for-you foods company based in Pleasant Prairie, Wis., teamed with the Wisconsin Badgers last season in its first-ever Sack Hunger initiative as part of a robust commitment to support ending childhood hunger through various education and charitable efforts.

“We’re proud and thankful to continue working with Good Foods this season and extend the campaign to the Razorbacks and Gophers programs, particularly during a year where many more families are struggling due to the current economic challenges brought on by the pandemic,” said Scott Silvestri, vice president and general manager for Badger Sports Properties.

Brighter Bites is a nonprofit that delivers fresh fruits and vegetables directly into families’ hands. Founder Lisa Helfman notes, “By giving kids access to fresh, nutritious food and showing them how to make the most of it, we help turn healthy habits into something even better: healthy lifestyles.”

Good Foods, LLC is a leader in providing healthy, all-natural products such as guacamoles, dips, salads, and dressings. Good Foods creates convenient snacks and meal options that are made with real ingredients, free of preservatives and artificial flavors. The brand’s simple, safe, delicious products are packaged using cold water pressure, maintaining their bright flavors without artificial additives. For more information, visit GoodFoods.com.

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About Good Foods

Good Foods, LLC is a leader in providing healthy, all-natural products such as guacamoles, dips, salads, and dressings. Good Foods creates convenient snacks and meal options that are made with real ingredients, free of preservatives and artificial flavors. The brand’s products are packaged using high pressure processing that uses cold water pressure, keeping foods safe and at their peak freshness. For more information, please visit GoodFoods.com.

About Brighter Bites

Brighter Bites is a nonprofit that creates communities of health through fresh food with the goal of changing behavior among children and their families to prevent obesity and achieve long-term health. Brighter Bites is an evidence-based, multi-component elementary school, preschool, and summer camp program that utilizes reliable access to fruits and vegetables, nutrition education, and consistent exposure to recipes and messages that feature fresh food. Since 2012, Brighter Bites has provided nearly 40 million pounds of produce and millions of nutrition education materials to more than 475,000 individuals (including teachers) in Houston, Dallas, Austin, New York City, the Washington, D.C. Metropolitan area, and Southwest Florida. To learn more about Brighter Bites visit www.brighterbites.org.

About Learfield IMG College

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

Dr. Shreela Sharma, Brighter Bites’ Founder, Publishes Study Around Low-Income Families During COVID-19

A rapid assessment survey was administered by Brighter Bites and the University of Texas Health Science Center at Houston (UT Health) School of Public Health in April 2020 to identify social needs among Brighter Bites families during the COVID-19 crisis. Families in Houston, Dallas, Washington, DC and Florida were surveyed around issues affecting them such as food security, financial stability and access to healthcare. This results of this screening will allow organizations such as Brighter Bites to continue to serve those in need during circumstances such as the COVID-19 pandemic.

Brighter Bites Founder, Dr. Shreela V. Sharma, along with seven others in the medical community conducted and wrote the study. The full study and its conclusions were published by PLOS ONE.

 

Waste Expo Hosts Forum Featuring Brighter Bites’ Director of Sourcing

Brighter Bites’ Director of Sourcing, Jennifer Boone, was recently a panelist at the Waste Expo-hosted Food Recovery Forum. The panel, “Designing Solutions to Fight Food Waste and Hunger During COVID and Beyond,” discussed the existing challenges around food access and its expected increasing demand.

The forum served as a follow-up to a report recently released by ReFED (Rethink Food Waste/Through Economics and Data), a nonprofit dedicated to reducing food waste in the United States.

Rice Management Company & Brighter Bites Team Up to Combat Food Insecurity in Houston’s Third Ward

Rice Management Company, the major contributor to Houston’s new Innovation District, and Brighter Bites are joining forces to distribute 100,000 lbs of fresh produce to those experiencing food insecurity in the city’s Third Ward community. This multi-year partnership will include distributions at Blackshear Elementary and the surrounding area. This exciting collaboration was featured in Rice University’s student newspaper, the Rice Thrasher, and Eater Houston.

 

 

Brighter Bites’ Melanie Button Named a Rising Star in NYC Food Policy

Congratulations to Melanie Button, Regional Program Director for Brighter Bites in the Northeast, for being included in the NYC Food Policy Center’s annual list of 40 under 40: Rising Stars in NYC Food Policy.

We are also excited to see friends and partners from City Harvest, Wellness in the Schools and Children’s Aid included on the list, many of who are directly involved with making our NYC programming a success.

Brooklyn Borough President & Brighter Bites Distribute Fresh Produce

 

The Brighter Bites team is proud to partner with United for Brownsville – a Brooklyn-based community organization – and Riverdale Avenue Community School as it distributes fresh produce to Brooklyn residents.

Brooklyn Borough President Eric Adams has been on hand to help. Brooklyn-USA.com, the Borough President’s web portal showcased the program last week. For more information see the following press release featured on Brooklyn-usa.org.

Brighter Bites’ Christina Blick Recognized as Food Safety Hero

 

World Food Safety Day was June 7th and on that day the Partnership for Food Safety Education recognized Brighter Bites’ Sr. Manager of Programming, Christina Blick, for her contributions. Christina was honored as a Partnership “Food Safety Hero.” For more information about the award and her efforts to introduce healthy eating and fresh food prep to those who need it most visit the Partnership for Food Safety Education’s website.