Brighter Bites, Zespri Kiwifruit and Gelson’s Collaborate for In-Store Promotion

Zespri and Gelson’s to Each Donate One Dollar to Brighter Bites For Each  SunGold Kiwi Unit Purchased at Gelson’s.

LOS ANGELES, CA (July 31, 2024) – Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly into families’ hands, partners with Zespri™ Kiwifruit and Gelson’s to host a two week, in-store promotion running from August 14 to 27. During this time, Zespri and Gelson’s will each donate $1 ($2 total) to the national nonprofit Brighter Bites for every one-pound package of Zespri SunGold Kiwi purchased.

“We are thrilled to be partnering with Zespri Kiwifruit and Brighter Bites for the second year of this promotion,” said Sean Saenz, vice president of fresh foods for Gelson’s. “This initiative aligns with our commitment to offering high-quality products and supporting the health and well-being of our local communities.”

The promotion aims to support Brighter Bites’ mission of creating communities of health through fresh food. By purchasing Zespri SunGold Kiwi at any Gelson’s location, shoppers will not only enjoy the delicious and nutritious fruit but also contribute to a cause that provides fresh produce and nutrition education to children and their families.

“Zespri is proud to join Gelson’s in supporting Brighter Bites,” said Jeanne Wilson, head of marketing for Zespri North America. “Our SunGold Kiwifruit is not only a tasty and nutritious choice but also a means to make a positive impact on children’s health and nutrition.”

Last year, Brighter Bites, Zespri and Gelson’s came together for the same promotion and raised $2,500 to further the nonprofit’s dedication to provide reliable access to fruits and vegetables, nutrition education, and exposure to recipes that feature fresh food.

“This type of collaboration is a great example of how retailers and produce companies can come together to support an important mission of providing fresh fruits and vegetables to local communities,” said Rich Dachman, CEO of Brighter Bites. “Our promotion together last year was a great success, and we look forward to continuing to work together to encourage healthier choices.”